Gaining and Sustaining Competitive Advantage / Jay B. Barney

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Gaining and Sustaining Competitive Advantage / Jay B. Barney

Book

BARNEY, Jay B.

Published by Pearson Education - 2010 , 4th ed.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2010
Edition no.: 4th ed.

ISBN: 978-0-13-247906-6

Subjects: STRATEGY - PRICE - FLEXIBILITY - STRATEGIC ALLIANCE - COMPETITIVENESS

Contents: the logic of strategic analysis: firm perfomance and competitive advantage, evaluating environmental threats, evaluating environmental opportunies, evaluating firm strenghts and weaknesses ; business analysis: cost leadership, product differentiation, flexibility, tacit collusion ; corporate strategies: vertical integration strategies, diversification strategies, implementing corporate diversification, strategic alliances, merger and acquisition strategies, international strategies.

Gaining and Sustaining Competitive Advantage / Jay B. Barney

Source : Syracuse

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