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Book
WHEELER, Alina. Author
Published by Pearson - 2018 , 5e édition actualisée
Library: Paris Champerret
Présentation de stratégies marketing pour construire l'identité d'une marque commerciale, la rendre durable et accroître sa notoriété. Avec cinquante études de cas ainsi que plus de 400 citations d'experts de la marque, de directeurs généraux et de professionnels du design. ©Electre 2019
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