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Digital transformation is no longer news--it's a necessity.Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way@EBSCO
TABLE OF CONTENTS:
1. Introduction: Framework for Reinventing Your Business
2. Part One: Reimagine Your Business
3. 1. Business Scope
4. 2. Business Model
5. 3. Platforms and Ecosystems
6. Part Two: Reevaluate Your Value Chain
7. 4. Rethinking R&D and Innovation
8. 5. Operational Excellence
9. 6. Omnichannel Strategy
10. Part Three: Reconnect with Your Customers
11. 7. Acquiring Customers
12. 8. Engaging Consumers
13. 9. Measuring and Optimizing Marketing Spend
14. Part Four: Rebuild Your Organization
15. 10. Managing Digital Transition
16. 11. Designing an Organization for Innovation
17. 12. Skills, Capability, and Talent Management
18. Notes
19. Index.
