ESCP Europe

A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. * Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. * Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. *Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.

TABLE OF CONTENTS -- 1 The Evolving Role of Information Systems and Technology in Organizations: A Strategic Perspective -- 2 An Overview of Strategic Management and the IS/IT Strategy Implications -- 3 Establishing an Effective Process for Developing Information Systems and Technology (or Digital) Strategies -- 4 IS/IT Strategic Analysis: Achieving Alignment with Business Operations and Strategy -- 5 Innovating with Technology, Systems and Information -- 6 Exploiting Information Systems for Strategic Advantage -- 7 Determining the Business Information Systems Strategy -- 8 Managing the Portfolio of Business Applications -- 9 Justifying and Managing Information Systems and Technology Investments -- 10 An Organizing Framework for the Strategic Management of IS/IT -- 11 Strategic Management of IS/IT Services and IT Infrastructure -- 12 The Strategic Management of Information Systems: Quo Vadis? -- Conclusion -- Endnotes -- Index.