- Item type
- Book
- Language
- English
- Publication year
- 2017
- Edition no.
- 6th ed.
- ISBN
- 978-1-292-13342-3
- Note
This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.
The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process.
Written in an accessible style, this title sets three key areas for the student: Innovation management, managing technology and knowledge and new product development.
As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This new edition includes new large sections on entrepreneurship, process innovation and counterfeit and imitation. Also this edition includes brand new cases covering new developments in the industry including CSI-DNA Fingerprinting, folding shipping containers.
Table of Contents
Chapter 1 - Innovation Management
Chapter 2 - National systems of innovation and entrepreneurship
Chapter 3 - Technology diffusion and markets
Chapter 4 - Managing innovation within firms
Chapter 5 - Operations and process innovation
Chapter 6 - Managing intellectual property
Chapter 7 - Turning technology into business
Chapter 8 - Strategic Alliances and Networks
Chapter 9 - Management of Research and Development
Chapter 10 - Managing R&D Projects
Chapter 11 - Open innovation and technology transfer
Chapter 12 - New product development
Chapter 13 - Product And Brand Strategy
Chapter 14 - New Product Development
Chapter 15 - New Service Innovation
Chapter 16 - Market research and its influence on new product development
Chapter 17 - Managing the new product development process.
