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Galloway, Scott. Author | GERLIER, Jérémie. Translator | DE CLERCQ, Anne-Sophie. Translator
Published by Quanto - 2018
Library: Paris Montparnasse
Une enquête sur les quatre entreprises les plus influentes de la planète qui analyse les ressorts de leur succès et de leur pouvoir. L'auteur montre comment elles ont pénétré le quotidien de chacun, manipulant les besoins émotionnels fondamentaux. Il explique également comment appliquer leurs leçons pour développer sa propre affaire. ©Electre 2018
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