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Chaffey, Dave (1963-). Author | Ellis-Chadwick, Fiona. Author | ISAAC, Henri. Adapter | VOLLE, Pierre. Adapter | MERCANTI-GUERIN, Maria. Adapter
Published by Pearson - 2017 , 6e éd.
Library: Paris Montparnasse
Ce manuel vise à aider étudiants et professionnels à appréhender et à exploiter les opportunités offertes par le numérique dans une stratégie marketing tout en minimisant les risques. Chaque chapitre comporte des objectifs, des schémas, un résumé, une liste de références, des activités progressives et des exercices. Les corrigés sont visibles sur le site de l'éditeur. ©Electre 2019
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