Principes de marketing / Gary Armstrong, Philip Kotler

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Principes de marketing / Gary Armstrong, Philip Kotler

Book

KOTLER, Philip. Author | ARMSTRONG, Gary. Adapter

Published by Pearson Education - 2010 , 10e éd.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: French

Publication year: 2010
Edition no.: 10e éd.

Contributors

ISBN: 978-2-7440-7512-4

Subjects: MARKETING MANAGEMENT - STRATEGIC MARKETING - MARKETING THEORY - CONSUMER BEHAVIOR - NEW PRODUCT - PRICE - ADVERTISING - RETAIL MARKETING

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