Principes de marketing / Gary Armstrong, Philip Kotler

0 review

Principes de marketing / Gary Armstrong, Philip Kotler

Book

KOTLER, Philip. Author | ARMSTRONG, Gary. Adapter

Published by Pearson Education - 2010 , 10e éd.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: French

Publication year: 2010
Edition no.: 10e éd.

Contributors

ISBN: 978-2-7440-7512-4

Subjects: MARKETING MANAGEMENT - STRATEGIC MARKETING - MARKETING THEORY - CONSUMER BEHAVIOR - NEW PRODUCT - PRICE - ADVERTISING - RETAIL MARKETING

Checking of available copies ...

To obtain the document

Checking of available copies ...

Suggestions

Du même auteur

Principles of marketing / KOTLER, Philip ; WO...

Book | KOTLER, Philip

Published by Pearson Education 2005, 4th European Edition

Cette 4e édition européenne offre des changements dans la perspective, l'organisation, le contenu et le style. Tenant compte de l'...

PARIS MONTPARNASSE

Source : Syracuse

Principes de marketing / KOTLER, Philip

Book | KOTLER, Philip

Published by Pearson Education 2007, 8e éd.

L'ouvrage se caractérise par une structure simple qui dégage les fondamentaux du cours : définition, stratégie, marchés et consomm...

PARIS MONTPARNASSE

Source : Syracuse

Marketing : An introduction / ARMSTRONG, Gary...

Book | ARMSTRONG, Gary

Published by Pearson Prentice Hall 2007, 8th ed.

This book presents the basic concepts and practices of modern marketing in four parts : defining marketing and the marketing proce...

PARIS CHAMPERRET

Source : Syracuse

Loading enrichments...