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TRIBOU, Gary. Author | Dermit-Richard, Nadine. Author | Wojak, Candice. Author
Published by Dunod - 2018 , 5e éd.
Library: Paris Montparnasse Paris Champerret
Présentation des outils de gestion et de marketing des entreprises du sport. L'ouvrage décrit les aspects théoriques illustrés par des cas réels et des témoignages. Il analyse la fonction marketing et la gestion des coûts, notamment le diagnostic financier du club sportif, la comptabilité générale et les choix stratégiques des organisations. ©Electre 2018
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