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BAYNAST, Arnaud de. Author | LENDREVIE, Jacques. Author | Lévy, Julien (1964-....). Author
Published by Dunod - 2017 , 12e édition
Library: Paris Champerret
Ensemble des méthodes et des techniques du marketing avec une orientation marquée vers la conception et la mise en oeuvre des stratégies marketing. ©Electre 2017
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