Social media marketing : a practitioner guide / Philip Kotler, Svend Hollensen and Marc-Olivier Opresnik

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Social media marketing : a practitioner guide / Philip Kotler, Svend Hollensen and Marc-Olivier Opresnik

Book

HOLLENSEN, Svend. Author | KOTLER, Philip. Author | OPRESNIK, Marc Olivier. Author

Published by Opresnik Management Consulting - 2020 , 4th ed.

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2020
Edition no.: 4th ed.

ISBN: 979-86-432-5062-3

Subjects: MARKETING MANAGEMENT - MEDIA - ICT

This revised and updated second edition of social media marketing guides through the maze of communities, platforms, and social media tools so that markers can decide which one to use, and how to use them most effectively. It shows how to plan and implement campaigns intelligently, and then measures results and track return on investment. @Preface

Social media marketing : a practitioner guide / Philip Kotler, Svend Hollensen and Marc-Olivier Opresnik

Source : Syracuse

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