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Book
BREE, Joël. Author
Published by Dunod - 2017 , 4e éd.
Library: Paris Montparnasse Paris Champerret
Présentation des besoins et des motivations du consommateur et identification des différentes variables intervenant dans le processus de choix d'un produit, qui s'appuient sur les approches économiques, cognitivistes ou behavioristes étudiées depuis quarante ans. Cette édition tient compte des comportements liés à l'économie digitale et collaborative. ©Electre 2017
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