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Book
Chabault, Vincent. Author
Published by Dunod - 2017
Library: Paris Montparnasse Paris Champerret
Une synthèse des approches classiques et des recherches contemporaines sur la consommation. Apporte un éclairage sur les récentes évolutions des pratiques d'achat (commerce en ligne, consommation collaborative), identifie l'influence des facteurs sociaux et économiques dans les décisions des individus, l'impact de l'action des industriels, des professionnels du marketing et de la publicité. ©Electre 2017
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