Library:
Madrid
London
Paris Champerret
Paris Montparnasse
Turin
This book is a practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategicallyrather than simply calculate pricing based on product and profitin order to improve their competitiveness and the profitability of their offers. This edition contains a new chapter on price implementation and several updated examples on pricing challenges in todays markets.
