Pricing Done Right: The Pricing Framework Proven Successful by the World's Most Profitable Companies / Tim J. Smith

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Pricing Done Right : The Pricing Framework Proven Successful by the World's Most Profitable Companies / Tim J. Smith

Ebook

Smith, Tim J.. Author

Published by John Wiley & Sons - 2016

Library: Madrid London Paris Champerret Paris Montparnasse Turin

Source : Syracuse

Item type: Ebook
Language: English

Publication year: 2016

ISBN: 978-1-119-26988-5

Subjects: PRICE POLICY - STRATEGY - STRATEGIC MARKETING

Pricing needs to be done right, and pricing decisions have to be made-but are you sure that you're leaving these decisions to the right people? Few managers are confident that their prices accurately reflect the cost and value of their product, and this uncertainty leaves money on the table. This book provides a practical template for better pricing strategies, methods, roles, and decisions, with a concrete roadmap through execution.

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