Pricing with confidence : 10 ways to stop leaving money on the table / HOLDEN, Reed K. ; BURTON, Mark R.

0 review

Pricing with confidence : 10 ways to stop leaving money on the table / Reed K. Holden, Mark R. Burton

Ebook

HOLDEN, Reed K.. Author | BURTON, Mark R.

Published by John Wiley - 2008

Library: Madrid London Paris Champerret Paris Montparnasse Turin Berlin

Source : Syracuse

Item type: Ebook
Language: English

Publication year: 2008

ISBN: 978-1-119-19874-1

Note

Figures, notes

Geographical area: GENERAL

Bad pricing is a great way to destroy a companys value, revenue, and profits. With ten simple rules, this book shows how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that may exist to trade margins for revenues and show how to fully exploit the value a company offers customers. This is a proven plan for increasing sales without sacrificing profits.

Pricing with confidence : 10 ways to stop leaving money on the table / Reed K. Holden, Mark R. Burton

Source : Syracuse

Consult online