Un film peut-il être une marque ? / BARDOLLE, Valentine - ESCP Business School

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Un film peut-il être une marque ? / BARDOLLE, Valentine

Study and report

BARDOLLE, Valentine. Author

Published by ESCP Business School - 2016

Library: Madrid London Paris Champerret Paris Montparnasse Turin

Source : Syracuse

Item type

Study and report

Dissertation

MSI Media Management

Language

French

Publication year: 2016

Subjects: CINEMA SECTOR - BRAND - CONSUMER BEHAVIOR - MARKETING MANAGEMENT - TIE IN MERCHANDISE

Geographical area: FRANCE