Library:
Madrid
London
Paris Champerret
Paris Montparnasse
Turin
Berlin
In the book Beyond Advertising, the reference authors Wind Yoram and Hays Catharine provide a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities.
This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society.
