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Joannis, Henri (1928-....). Author | BARNIER, Virginie de. Author
Published by Dunod - 2016 , 4e éd.
Library: Paris Champerret Paris Montparnasse
L'ouvrage expose, en trois parties, la manière dont les sociétés s'inspirent de leur stratégie marketing pour établir leur plan de communication : création publicitaire, structuration du message, divers facteurs de succès.
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