ESCP Europe

In this book, the authors present the cultural metaphor as a method for understanding the cultural mind-sets of individual nations, clusters of nations, and even components. The fully updated fourth edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz.