ESCP Europe

Item type

Ebook

Language

English

Publication year

2015

ISBN

978-0-85773-741-0

Note

• 1 user licence

Subjects

PRESS - MEDIA - PUBLIC RELATIONS - INFORMATION - WORK PSYCHOLOGY

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that.