ESCP Europe

"In a fast-paced and constantly changing world, it is more important than ever to have a sound appreciation of the context in which business organisations exist and operate. Now in its sixth edition, this bestselling textbook offers a comprehensive, yet accessible, introduction to the wide range of external influences that affect business operations and decisions in today's increasingly globalised world" - by Worldcat.

PART I. INTRODUCTION --- 1. Business organisations: the external environment --- 2. Business organisations: the internal environment --- 3. The global context of business --- International Application: The Car Industry --- PART II. CONTEXTS --- 4. The political environment --- 5. The macroeconomic environment --- 6. The demographic, social and cultural context of business --- 7. The resource context: people, technology and natural resources --- 8. The legal environment --- 9. The ethical and ecological environment --- International Application: migration --- PART III. FIRMS --- 10. Legal structures --- 11. Size and structure of firms --- 12. Industrial Structure --- 13. Government and business --- International Business in action: a lot of bottle --- PART IV. MARKETS --- 14. The market system --- 15. Market Structure --- 16. International markets and trade --- 17. Governments and markets --- International Business in action: the global financial crisis --- PART V. CONCLUSION --- 18. The business environment and strategic management..