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Book
LAJANTE, Mathieu. Author
Published by Vuibert - 2015
Library: Paris Champerret
Cet ouvrage explore les apports des neurosciences en marketing, en s'intéressant notamment aux réactions émotionnelles suscitées par une annonce publicitaire télévisée, et propose des pistes d'investigation. Présentation du neuromarketing.
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