Handbook of Research on Business Ethics and Corporate Responsibilities / Daniel E. Palmer

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Handbook of Research on Business Ethics and Corporate Responsibilities / Daniel E. Palmer

Book

Palmer, Daniel E.. Author

Published by IGI Global - 2015

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2015

Contributors: RATTALINO, Francesco

ISBN: 978-1-4666-7476-9

Subjects: CORPORATE SOCIAL RESPONSIBILITY - PROFESSIONAL ETHICS - MANAGEMENT

This book explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. The authors examine whether CSR holds equal value for both businesses and nonprofit organizations, and explore what happens when businesses fail to meet their larger social responsibilities. They also investigate potential consequences and the possibility that firms might do both good and harm while pursuing CSR initiatives.

Handbook of Research on Business Ethics and Corporate Responsibilities / Daniel E. Palmer

Source : Syracuse

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