ESCP Europe

Item type

Book

Language

English

Publication year

2013

ISBN

978-0-374-53355-7

The author, Nobel Prize in Economics, explains the two systems that drive the way think : system 1 is fast, intuitive, and emotional ; system 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation - each of these can be understood only by knowing how the two systems shape judgments and decisions...