You are here:
0 review
Book
Heilbrunn, Benoît (1969-) - Professeur à ESCP Business School. Author
Published by PUF - 2014 , 3e éd.
Library: Paris Montparnasse Paris Champerret
Analyse les multiples fonctions de la marque du point de vue des acteurs du marché qui participent conjointement à sa construction : industriels, distributeurs, consommateurs. Démontre que la marque est une valeur en soi pour les entreprises et parfois un acteur structurant de la vie des individus. ©Electre 2014
Fields marked with an * are required
The search will be preserved in your account and can be re-run at any time.
You can manage your alerts directly in your account
Subscribe to events in the category and receive new items by email.
Copy this code and paste it on your site to display the frame
Or you can share it on social networks
Are you sure you want to delete all the documents in the current selection?
You wish to reserve a copy.
Warning! Do you really want to cancel your registration?
