ESCP Europe

Item type

Book

Language

English

Publication year

2015

Contributors

• Winer, Russell S.
• NESLIN, Scott A

ISBN

978-981-4596-47-3

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. This book is a timely review of the accomplishments of marketing scientists in a number of research areas and proposes different research areas of marketing science, such as pricing, internet marketing, diffusion models, and advertising. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered.