ESCP Europe

Written by a leading authority in the fields of marketing and design, this book bring together the theory and practice of design management. In eleven comprehensive chapters, it offers time-tested tools for choosing the right design agency ; integrating design in the organization ; creating value and contributing to company performance ; contributing to brand value and corporate vision ; and implementing design projects. Whats more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing.