Marketing management / KOTLER, Philip ; KELLER, Kevin Lane - ESCP Business School

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Marketing management / KOTLER, Philip ; KELLER, Kevin Lane

Book

KOTLER, Philip. Author | KELLER, Kevin Lane

Published by Prentice Hall - 2012 , 14th ed., Global ed.

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2012
Edition no.: 14th ed., Global ed.

ISBN: 978-0-273-75336-0

Note

Appendix, image credits, figures, glossary, notes, tables

Subjects: STRATEGIC MARKETING - CUSTOMER RELATIONSHIP MANAGEMENT - MARKETING MANAGEMENT