Pricing strategy : Setting price levels, managing price discounts, and establishing price structures / Tim J. Smith

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Pricing strategy : Setting price levels, managing price discounts, and establishing price structures / Tim J. Smith

Book

Smith, Tim J.. Author

Published by South-Western College - 2012

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2012

ISBN: 978-1-111-57129-0

Note

Exhibits, notes

Subjects: PRICE - PRICE POLICY - PRICE FIXING - STRATEGY

Written by recognized pricing thought leader and principal of a successful pricing firm, this book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide decision making.

Pricing strategy : Setting price levels, managing price discounts, and establishing price structures / Tim J. Smith

Source : Syracuse

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