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Book
MUCCHIELLI, Alex
Published by PUF - 1995
Library: Paris Champerret
Book | MUCCHIELLI, Alex
Published by Ovadia 2010
L'ouvrage décortique le fonctionnement de la publicité persuasive et propose une méthode d'analyse systématisée. Il passe ensuite ...
Published by Armand Colin 2004, 2e éd.
L'ouvrage a pour objectif de présenter les dysfonctionnement de la communication interne des entreprises. Cette deuxième édition e...
Published by Armand Colin 2004
Les auteurs analysent les processus de la communication et montre que comprendre ce qui se joue dans la communication permet de mi...
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