ESCP Europe

This book provides a method for introducing the balanced scorecard into an organization. This is done through the use of some of the most important practical examples in existence, with case studies from ABB, Coca Cola, Electrolux, British Telecom, Nat West, Skandia and Volvo. The desired strategic control system using scorecards that is presented gives a long-term view of what the company's strategic objectives really are, how to make use of knowledge gaines through experience and the required flexibility of such a system to cope with the fast-changing business environment.