Business market management : Understanding, creating, and delivering value / James C. Anderson ; James A. Narus ; Das Narayandas

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Business market management : Understanding, creating, and delivering value / James C. Anderson ; James A. Narus ; Das Narayandas

Book

ANDERSON, James C. Author

Published by Pearson Prentice Hall - 2008 , 3rd ed.

Library: Paris Champerret London

Source : Syracuse

Item type: Book
Language: English

Publication year: 2008
Edition no.: 3rd ed.

ISBN

978-0-13-208996-8

Sujets ACIEGE

111.65
113.24
121.67

Note

Figures, notes

Subjects: MANAGEMENT - PROCESS OF CREATING VALUE - STRATEGIC MARKETING

The author builds the book around a framework of understanding, creating, and delivering value. Viewed from an international perspective - rather than a purely American one - the book draws upon best business practices, allowing to understand better cultural and regional differences. Topics include : market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.

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