Analysis for marketing planning / Donald R. Lehmann - ESCP Business School

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Analysis for marketing planning / Donald R. Lehmann

Book

LEHMANN, Donald R.. Author | Winer, Russell S.. Author

Published by McGraw Hill - 2008 , 7th Int. ed.

Library: Madrid

Source : Syracuse

Item type: Book
Language: English

Publication year: 2008
Edition no.: 7th Int. ed.

ISBN: 978-0-07-126363-4

Note

Index, Illustrations

Subjects: MARKETING PLAN