Selling today : partnering to create value / Ahearne Michael, Gerald Manning

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Selling today : partnering to create value / Ahearne Michael, Gerald Manning

Book

Ahearne, Michael. Author | Manning, Gerald . Author

Published by Pearson Education - 2023 , 15th ed.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2023
Edition no.: 15th ed.

ISBN: 9781292458632

Subjects: SALES TECHNIQUE - PARTNERSHIP - STRATEGY - PROCESS OF CREATING VALUE - MARKETING MANAGEMENT

Selling Today helps you to understand the importance of developing your personal selling skills. The book incorporates academic theory, role-play scenarios, real-world applications, and ethical dilemmas. With the largest selection of 'learn by doing' materials of any personal selling textbook, Selling Today provides a variety of resources to help you cultivate an ethical, customer-centred mindset.

Selling today : partnering to create value / Ahearne Michael, Gerald Manning

Source : Syracuse

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