Crafting and executing strategy : the quest for competitive advantage : concepts / Arthur A. Thompson, Margareth A. Peteraf, John E. Gamble, A.J. Strickland

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Crafting and executing strategy : the quest for competitive advantage : concepts / Arthur A. Thompson, Margareth A. Peteraf, John E. Gamble, A.J. Strickland

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THOMPSON, Arthur A.. Author | PETERAF, Margaret A.. Author | GAMBLE, John E.. Author | STRICKLAND, A.J. (1974-). Author

Published by McGraw-Hill - 2024 , [This International Student Edition is for use outside the U.S.]

Library: Berlin

Source : Syracuse

Item type: Book
Language: English

Publication year: 2024
Edition no.: [This International Student Edition is for use outside the U.S.]

ISBN: 978-1-266-84979-4

Subjects: STRATEGY

Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.

Crafting and executing strategy : the quest for competitive advantage : concepts / Arthur A. Thompson, Margareth A. Peteraf, John E. Gamble, A.J. Strickland

Source : Syracuse

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