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HIAM, Alexander. Author | Heilbrunn, Benoît - Professeur à ESCP Business School
Published by First - 2013
Library: Paris Champerret
Cet ouvrage s'adresse à tous ceux qui ont besoin de maîtriser rapidement toutes les notions essentielles de cette discipline : étude de marché, lancement d'un produit, choix stratégiques en matière de prix, de distribution, de communication...
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