ESCP Europe

Item type

Ebook

Language

English

Publication year

2019

ISBN

9780062896339

Note

• 1 user licence

Subjects

INDUSTRIAL MARKETING - DIGITAL ECONOMY - TECHNOLOGICAL INNOVATION - STRATEGY

In the digital age, a new form of power reshapes the global economy: platforms. The Business of Platforms explores how these ecosystems bring together individuals and organizations, unlocking unprecedented innovation and value creation. From industry transformation to trillion-dollar dominance, a handful of companies redefine competition, influence societies, and blur the boundaries between economic, social, and political spheres. At the crossroads of strategy, technology, and regulation, this work examines both the rise and the limits of platform power, outlining the forces that will shape the future of business and governance.