CONTENTS: PART ONE: THE CONCEPTS AND TECHNIQUES OF STRATEGIC MANAGEMENT 1. The Strategic Management Process: An Overview 2. The Three-Strategy-Making Tasks: Developing a Strategic Vision, Setting Objectives and Crafting a strategy 3. Industry and Competitive Analysis 4. Company Situation Analysis 5. Strategy and Competitive Analysis 6. Matching Strategy to a Company's Situation 7. Corporate Diversification Strategies 8. Strategic Analysis of Diversified Companies 9. Implementing Strategy: Core Competencies, Reengineering and Structure 10. Implementing Strategy: Budgets, Policies, Best Practices, Support Systems and Rewards 11. Implementing Strategy: Culture and Leadership PART TWO: CASES IN STRATEGIC MANAGEMENT A: The Manager as Chief Strategy-Maker and Strategy-Implementer B: Crafting strategy in Single-Business Companies C: Crafting Strategy in Diversified Companies D: Implementing and Executing Strategy E: Strategy, Ethics and Social Responsibility
