Proven strategies in competitive intelligence : lessons from the trenches / John E. Prescott, Stephen H. Miller

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Proven strategies in competitive intelligence : lessons from the trenches / John E. Prescott, Stephen H. Miller

Book

PRESCOTT, John E.. Author | MILLER, Stephen H.

Published by John Wiley & sons - 2001

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2001

ISBN: 978-0-471-40178-0

Note

Annexes.

Subjects: COMPETITIVE INTELLIGENCE - BUSINESS INTELLIGENCE - MARKETING MANAGEMENT - TEAM MANAGEMENT

This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.

Proven strategies in competitive intelligence : lessons from the trenches / John E. Prescott, Stephen H. Miller

Source : Syracuse

Berlin

London

Madrid

Paris Montparnasse

Paris Champerret

Turin