Marketing 3.0 from products to customers to the human spirit : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

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Marketing 3.0 from products to customers to the human spirit : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Ebook

KOTLER, Philip. Author | KARTAJAYA, Hermawan | SETIAWAN, Iwan

Published by John Wiley - 2010

Library: Madrid London Paris Champerret Paris Montparnasse Turin Berlin

Source : Syracuse

Item type: Ebook
Language: English

Publication year: 2010

ISBN: 978-0-470-60966-8

Note

365 authorized readings

Subjects: MARKETING MANAGEMENT - CUSTOMER RELATIONSHIP MANAGEMENT - PROCESS OF CREATING VALUE

New model for marketing, this book treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. The author explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers : explains the future of marketing, along with why most marketers are stuck in the past ; examines companies that are ahead of the curve, such as S. C. Johnson.

Marketing 3.0 from products to customers to the human spirit : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Source : Syracuse

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