ESCP Europe

Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people. Money'investing, personal finance, and business decisions'is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don't make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life's most important topics. Contents Listing: Introduction: The Greatest Show On Earth 1. No One's Crazy 2. Luck & Risk 3. Never Enough 4. Confounding Compounding 5. Getting Wealthy vs. Staying Wealthy 6. Tails, You Win 7. Freedom 8. Man in the Car Paradox 9. Wealth is What You Don't See 10. Save Money 11. Reasonable > Rational 12. Surprise! 13. Room for Error 14. You'll Change 15. Nothing's Free 16. You & Me 17. The Seduction of Pessimism 18. When You'll Believe Anything 19. All Together Now 20. Confessions Postscript: A Brief History of Why the U.S. Consumer Thinks the Way They Do Endnotes Acknowledgements