ESCP Europe

21st century luxury is about the interplay between cult streetwear brands and elite fashion houses. Explore fashion's transformation for a new generation of in-the-know consumers. Highsnobiety, the publication geared at culturally-connected, style-savvy, forward-thinking young men, is seen as a gatekeeper to the growing intersection of music, fashion, and style. Their latest book seeks to define 'New Luxury,' a term that summarizes how streetwear and sneakers have not only infiltrated the upper tiers of fashion, but became it. The New Luxury isn't just about what you wear, but also what you know. This book provides the foundational knowledge of how youth-driven culture and fashion trends start from the ground up. Verlagsangaben: Highsnobiety, the publication geared at culturally connected, style savvy, forward thinking young men, is seen as a gatekeeper to the growing intersection of music, fashion, and style. Their latest book seeks to define "New Luxury," a term that summarizes how streetwear and sneakers have not only infiltrated the upper tiers of fashion, but became it. The New Luxury Manifesto isn't just about what you wear, but also what you know. This book provides the foundational knowledge of how youth-driven culture and fashion trends start from the ground up. Was bedeutet Luxus im 21. Jahrhundert? Wie entstehen Modetrends und wie generieren Marken Begehrlichkeiten? The New Luxury untersucht den Luxusbegriff des 21. Jahrhunderts und zeigt auf, wie die Streetwear-Kultur das Luxussegment der Mode maßgeblich verändert. Immer mehr traditionelle Luxushäuser kooperieren mit Streetwear-Labels und öffnen sich dadurch einer neuen und jungen Generation von Käufern. The New Luxury stellt einige der wichtigsten Marken vor, die sich durch veränderte Vertriebsstrategien, Kooperationen oder Redesign neu ausrichten, und porträtiert Branchenkenner und Designer wie Kim Jones, Hiroshi Fujiwara und Virgil Abloh. Nebenbei bietet das Buch Einblicke in spannende Kooperationen und vermittelt Insiderwissen für alle, die mehr über die Entstehung von neuen Trends und einen Luxusmarkt im Wandel erfahren wollen.Mit einem Vorwort von Alexandre Arnault, CEO von Rimowa und Erbe des Luxuskonzerns LVMH.