ESCP Europe

Item type

eBooks

Language

English

Publication date

2014

Edition no.

13th ed., global ed.

ISBN

978-1-29-206017-0

Note

• 1 user licence

This book helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople.