Library:
Berlin
Madrid
London
Paris Champerret
Paris Montparnasse
Turin
- Item type
- eBooks
- Language
- English
- Publication date
- 2016
- Edition no.
- 3rd ed.
- Contributors
- Hair, Joseph F. (1944-)
- ISBN
- 978-1-315-71686-2
- Note
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.
