Unlocking the Power of Social Media for Music Marketing:Insights into User Engagement and Motivations / Laura Meunier

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Unlocking the Power of Social Media for Music Marketing:Insights into User Engagement and Motivations / Laura Meunier

Study and report

Meunier, Laura

Published by ESCP Business School - 2024

Library: Paris Champerret Madrid London Paris Montparnasse Turin Berlin

Source : Syracuse

Item type

Study and report

Dissertation

MIM Master in Management Grande Ecole

Language

English

Publication year: 2024

Contributors

JALLAT, Frédéric

Subjects: STRATEGIC MARKETING - SOCIAL MEDIA - MUSIC

"The music industry has continually adapted to significant shifts, particularly in how music isproduced, distributed, and promoted. Recently, the ubiquity of social media has had significantinfluence on the way consumers discover, consume and experience music. This evolution offersartists innovative ways to promote their brands and engage with fans, highlighting the need forstakeholders to understand user engagement with music and motivations on these platforms."