Marketing in Web 3.0 : Artificial Intelligence, the Metaverse and the Future of Marketing / Simon Kingsnorth

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Marketing in Web 3.0 : Artificial Intelligence, the Metaverse and the Future of Marketing / Simon Kingsnorth

Book

KINGSNORTH, Simon

Published by Kogan Page - 2024

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2024

ISBN: 9781398615502

Subjects: WEBMARKETING - ARTIFICIAL INTELLIGENCE - TECHNOLOGY - CONSUMER BEHAVIOR - DATABASE

This guide by Simon Kingsnorth helps marketers understand Web 3.0, the metaverse, and AI, highlighting both their opportunities and risks. It explains how to adopt the right practices today to prepare for the future of digital marketing. The book explores key themes such as gamification, immersive experiences, and the evolution of search. It provides a clear vision for gradually transforming marketing strategies and repositioning brands in a rapidly changing environment

Marketing in Web 3.0 : Artificial Intelligence, the Metaverse and the Future of Marketing / Simon Kingsnorth

Source : Syracuse

Berlin

London

Madrid

Paris Montparnasse

Paris Champerret

Turin