The impact of the euro on the consumer decision process : Theoretical explanation and empirical evidence / Charlotte Gaston-Breton - ESCP Business School

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The impact of the euro on the consumer decision process : Theoretical explanation and empirical evidence / Charlotte Gaston-Breton

Article

GASTON-BRETON, Charlotte - Professeur à ESCP Business School. Author

See the journal "JOURNAL OF PRODUCT AND BRAND MANAGEMENT, Vol. 15, No. 4"

Other issues of the journal "JOURNAL OF PRODUCT AND BRAND MANAGEMENT"

Langue: English
Description physique: pp. 272-279 (8 p.)

Date de publication: 2006

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, Vol. 15, No. 4

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