"In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change." - from back cover.
Introduction --- 1. The three rules of epidemics --- 2. The law of the few: connectors, mavens, and salesmen --- 3. The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --- 4. The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --- 5. The power of context (part two): the magic number one hundred and fifty --- 6. Case Study: rumors, sneakers, and the power of translation --- 7. Case study: suicide, smoking, and the search for the unsticky cigarette --- 8. Conclusion: focus, test, and believe --- Endnotes..
