The Influence of Eco-Labels on Consumer Decision-Making Regarding Sustainable Food Choices and the Role of Consumer Trust and Understanding / Chandan Kalra

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The Influence of Eco-Labels on Consumer Decision-Making Regarding Sustainable Food Choices and the Role of Consumer Trust and Understanding / Chandan Kalra

Study and report

KALRA, Chandan

Published by ESCP Business School - 2024

Library: Paris Champerret Madrid London Paris Montparnasse Turin

Source : Syracuse

Item type

Study and report

Dissertation

MIM Master in Management Grande Ecole

Language

English

Publication year: 2024

Contributors

WILKEN, Robert

Subjects: MARKETING - CONSUMER BEHAVIOR - ENVIRONMENTAL MARKETING

The global food system significantly contributes to greenhouse gas emissions; thus,sustainable food consumption becomes essential to address the ongoing climate crises. Numerous eco-label schemes currently exist in the market, each of these provides information on single environmental attribute of food products. Consumers lack the proper understanding to correctly interpret a plethora of food labels to assess the total sustainability level of their food. Moreover, the proliferation of schemes exacerbates the skepticism that surrounds the claims presented on these labels. Thus, this research examines whether the presence of Eco-Score, a summary Eco-label that indicates the overall sustainability of food, leads to an increase in sustainable product purchases. The research also explores how consumer trust in and understanding of the Eco-Score mediates the impact of Eco-Score on sustainable purchase decision.